For over a decade, Horizon has been providing fiber-optic broadband solutions in Ohio and across the Midwest.

I was the art director and designer for Horizon and worked with my team to create this campaign based on the idea that Horizon is your {everything} CONNECTION. Our ads target residential consumers. We also created 2-sided flyers to target small businesses and Horizon outdoor boards to target schools and hospitals in Ohio where fiber optics was being laid.

When we created the first three cable spots, the client had a limited budget, so the concept was “Meet the Browns”. I literally found the dolls and action figures at thrift stores and constructed a set on a Lazy Susan. I made a base that would allow me to change out the walls to create different rooms. Production cost were very low needless to say. Other than the writers time and my art direction, I paid for a videographer and editor. On the B to B spot we had a larger budget and I worked with an animation artist.