EVENT PURPOSE: This event was part of the global internal and external EcoTrac™ Rollout Plan. we wanted to create an experience for AAM associates and to showcase the EcoTrac™ story as a benchmark for Delivering Power. We wanted to celebrate the significance of AAM’s first industry-first technology and inspire associates to promote innovation & growth and embrace the Delivering Power program to ultimately strengthen the brand image from the inside-out.

For this event, I worked as the art director and designer with my creative team of writers, account services and vendors to create four teaser posters. We also created spotlight danglers, floor graphics, banners and a standup photo op to be placed in the AAM World Headquarters. We made Powerpoint templates to be used for unveiling the new technology to associates and portal headers used on the associates webpage login.